When it comes to business, the terms “brand” and “marketing” are often used interchangeably. While both are important components of any successful business, there are some key distinctions between the two that are important to understand. A brand is the overall identity of a business. It includes the company’s name, logo, tagline, values, and mission. […]
Brand versus Marketing: What’s the Difference? Read More »
Have you ever employed storytelling to introduce a product, promote a service or establish a connection with your target demographic? If not, you are missing out on one of the simplest ways to establish yourself as an expert in your industry. This is due to the fact that meticulously crafted storytelling lies at the core
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I don’t know why but maybe this year felt so long yet short at the same time. It feels long because it feels like we’ve been living in Waco for a long time already, but it’s short since it’s only been over a year since we moved to this town. I shared before why we
This post has been long overdue. In fact, next month marks one year since we’ve made the long drive and moved to Waco, TX. I told myself I’ll blog about it here but a lot of things happened at the beginning of 2020…and still continues to unfold. I came across pictures of our first trip
The Story Behind our Move to Waco Read More »
A well-designed website, one that matches your branding and marketing strategies and that connects you to current and future customers, is an absolute necessity in today’s highly-digital world. But with so much business being done online, you also owe it to your customers to pay attention to the security of your website. Image source It’s
Five Important Security Measures for your Website Read More »
Honestly, Instagram isn’t necessarily a platform that will help you drive more traffic to your company’s website. Instagram is far more effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram and making connections, your Instagram can be a “gold mine” in marketing bringing
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Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with
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Being an entrepreneur entails many professional and personal traits. It takes a lot to be able to launch, execute, grow, and scale a business. As a result, entrepreneurs have to be extra careful with every decision, and being able to manage their time correctly is an invaluable skill. Here are four, time management tactics that
Four Time Management Tips for the Busy Entrepreneurs Read More »
Launching a website is not just the beginning of website success. It is the starting point, and from that point forward, you have to put constant effort into it. Once you have launched your website, the next ongoing activity you need to do is to keep your website healthy with continuous maintenance. What we want
Top Tips to Keep Your Website Healthy Read More »
Several years ago, I was on a hunt for an online tool that will cater to all my needs as a web developer and brand strategist. I was also a photographer on the side at that time. I ended up having several different tools under my belt to invoice my clients, make appointments, track my
CRM For Creative Entrepreneurs Read More »
