Are you tired of your social media posts falling flat and not getting the engagement you were hoping for? One way to capture your audience’s attention is to start your posts with a story. Storytelling in social media posts is an effective way to reach and engage your audience. People love stories – they draw …
When it comes to business, the terms “brand” and “marketing” are often used interchangeably. While both are important components of any successful business, there are some key distinctions between the two that are important to understand. A brand is the overall identity of a business. It includes the company’s name, logo, tagline, values, and mission. …
Have you ever employed storytelling to introduce a product, promote a service or establish a connection with your target demographic? If not, you are missing out on one of the simplest ways to establish yourself as an expert in your industry. This is due to the fact that meticulously crafted storytelling lies at the core …
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Twitter is a beneficial social media platform if you are looking to drive more targeted traffic to your company site. Since Twitter is a link-based service, every tweet that you post has the potential to increase the traffic to your site significantly. If you’re new to Twitter or looking to brush up on the fundamentals …
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How do you create content for your marketing? Is there a secret recipe to craft the perfect content? While there is no mysterious way of doing it, there are essential components that you can apply in your strategy to create successful content in marketing START WITH A GOAL – The first step is to create …
Now that you have your website up and running with traffic, how do you increase the conversions on your landing page so that you end up making the sales that you want? Here are 5 ways to increase conversion on your landing page: Use segmented landing pages for your keywords One thing you need …
Importance of Email Marketing Why Email Marketing? What is the importance of doing email marketing for business? First let’s look at the statistics: For every $1 spent, $44.25 is the average return on email marketing investment. (Experian) 82% of consumers open emails from companies. (Litmus) There are 3.6 billion email accounts in 2013. (The Radicati …
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