Are you tired of your social media posts falling flat and not getting the engagement you were hoping for? One way to capture your audience’s attention is to start your posts with a story. Storytelling in social media posts is an effective way to reach and engage your audience. People love stories – they draw …
Email spoofing is a common tactic used by cybercriminals to trick businesses into revealing sensitive information or transferring money to fraudulent accounts. Protecting your business from spoofing requires a multi-layered approach that includes both technical and non-technical measures. Here are some tips to help you protect your business from spoofing: Implement SPF, DKIM, and DMARC: …
What is Email Spoofing and How to Protect Your Business From It Read More »
When it comes to business, the terms “brand” and “marketing” are often used interchangeably. While both are important components of any successful business, there are some key distinctions between the two that are important to understand. A brand is the overall identity of a business. It includes the company’s name, logo, tagline, values, and mission. …
Have you ever employed storytelling to introduce a product, promote a service or establish a connection with your target demographic? If not, you are missing out on one of the simplest ways to establish yourself as an expert in your industry. This is due to the fact that meticulously crafted storytelling lies at the core …
How to Use Storytelling In Your Business Marketing Read More »
I don’t know why but maybe this year felt so long yet short at the same time. It feels long because it feels like we’ve been living in Waco for a long time already, but it’s short since it’s only been over a year since we moved to this town. I shared before why we …
This post has been long overdue. In fact, next month marks one year since we’ve made the long drive and moved to Waco, TX. I told myself I’ll blog about it here but a lot of things happened at the beginning of 2020…and still continues to unfold. I came across pictures of our first trip …
Twitter is a beneficial social media platform if you are looking to drive more targeted traffic to your company site. Since Twitter is a link-based service, every tweet that you post has the potential to increase the traffic to your site significantly. If you’re new to Twitter or looking to brush up on the fundamentals …
How to Get More Targeted Website Traffic with Twitter Read More »
A well-designed website, one that matches your branding and marketing strategies and that connects you to current and future customers, is an absolute necessity in today’s highly-digital world. But with so much business being done online, you also owe it to your customers to pay attention to the security of your website. Image source It’s …
Five Important Security Measures for your Website Read More »
Honestly, Instagram isn’t necessarily a platform that will help you drive more traffic to your company’s website. Instagram is far more effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram and making connections, your Instagram can be a “gold mine” in marketing bringing …
5 Ways to Gain Traffic to your Website Using Instagram Read More »
Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with …
3 Unique Ways to Utilize Facebook for Your Business Read More »
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