Honestly, Instagram isn’t necessarily a platform that will help you drive more traffic to your company’s website. Instagram is far more effective when it comes to improving your brand visibility and building a community.
However, by engaging with your audience on Instagram and making connections, your Instagram can be a “gold mine” in marketing bringing free and organic traffic to your site. Here are five simple ways you can use Instagram, not only to build your brand’s visibility but drive traffic to your site.
Update your profile with your business URL
When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you. Your instagram bio is a prime real estate for you to write a short summary about you with your business website address (URL). Your bio space is limited to 150 character space, so make it short, briefly telling people who you are, what you do, and how you can help them + your URL.
Add a Shortened Version of Your URL in Comments
Unfortunately, links posted in the comment section of Instagram are not live, but they become hyperlinked when you share the same photo on Twitter and Facebook. So, one way to add a URL of your website utilizing the comments is by shortening your URL and adding it on the comments. While it’s not clickable in Instagram, it will be converted to clickable link on other social media platform when an IG post is shared
Watermark Your Images
You never know if your images are going to go viral. Don’t take any chances. Make sure that you are watermarking all of your pictures with your company name and URL. If you don’t know how to place a watermark on your images, you can use iWatermark to stamp your URL on your photos quickly.
Highlight Popular Posts
It is extremely easy to share a blog post and drive more traffic to your site on Facebook and Twitter, but it becomes a bit more challenging when it comes to Instagram. You have to look for creative ways to share the images that you post. You might consider doing a weekly roundup of your favorite posts or products from your site to get your followers interested enough to visit your website.
Add a Price Tag on Your Product Photos
One last tip to gain traffic to your website is by putting a price tag on your Instagram photos. On Pinterest, product shots with price tags generally receive higher click-through rates than those without. The same thing with Instagram, if a user is interested in your product, the price tags reveals if the item has any value for them.
It is important to remember that you are using Instagram to build brand visibility and give a more personal and authentic feel to your business. Utilizing these tips will allows users to connect with your business and what you offer, as well as boost your presence online.
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As a Web Producer, I possess a diverse skill set that includes web design, graphics, marketing, software integration, and SEO. What I find fulfilling about my role is collaborating with fellow innovative marketers and assisting business owners and organizations in optimizing their digital footprint.