business tips

Brand versus marketing

Brand versus Marketing: What’s the Difference?

When it comes to business, the terms “brand” and “marketing” are often used interchangeably. While both are important components of any successful business, there are some key distinctions between the two that are important to understand. A brand is the overall identity of a business. It includes the company’s name, logo, tagline, values, and mission. […]

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Instagram Business tips

5 Ways to Gain Traffic to your Website Using Instagram

Honestly, Instagram isn’t necessarily a platform that will help you drive more traffic to your company’s website. Instagram is far more effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram and making connections, your Instagram can be a “gold mine” in marketing bringing

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