Fifteen plus years ago, I started freelancing with a borrowed laptop, a sketchpad full of ideas, and a deep desire to create things that mattered. My first clients were MySpace friends (yeah, if you know MySpace & Friendster, that’s how old I am). But it wasn’t long before I was working with people from New […]
What I’ve Learned from 15+ Years of Creative Freelancing Read More »
Introduction If you’ve heard people say “Facebook Ads don’t work anymore”, think again. It’s 2025, and small business owners are still generating leads, sales, and loyal audiences from Facebook — just not the same way they did a few years ago. The platform has evolved, and so has the strategy. You can’t just boost a
Facebook Advertising in 2025: What Still Works for Small Businesses Read More »
The way people find information online is changing fast. Traditional search engines like Google aren’t going away, but AI-powered tools—like ChatGPT, Perplexity, and Google’s AI Overviews—are quickly becoming part of how users discover answers, products, and services. So, how can your website stay ahead in this AI-powered search world? Let’s break it down. 1. Understand
Website Strategy for the AI Search Era Read More »
When was the last time you did a brand audit? If you’re like most small business owners, you’ve likely evolved in the last year—maybe you’ve changed your services, expanded your audience, or refined your message. But if your brand hasn’t kept up, you could be missing out on connecting with the right people. This post
Brand Audit Checklist: Is Your Business Still on Track? Read More »
How Hiring a Virtual Assistant Can Ease Your Business Workload Running a business today often feels like juggling a dozen spinning plates. Emails, scheduling, bookkeeping, social media, customer inquiries—it never seems to end. Many entrepreneurs try to do it all themselves, but the truth is, wearing every hat eventually slows you down. That’s where a
Finding a Virtual Assistant: How VAs Help Ease Your Business Read More »
Introduction Email remains one of the most important tools for business communication—whether it’s with clients, partners, or your team. Unfortunately, it’s also a top target for cybercriminals. Business Email Compromise (BEC), AI-driven phishing, and ransomware campaigns are more sophisticated than ever. A single compromised email account can expose sensitive data, cost thousands in damages, and
How to Secure Your Business Email Read More »
Google’s March 2025 AI Search Updates: What Small Businesses Need to Know Google has just rolled out a major update to its Search platform, and it’s changing the game for how users find information—and how businesses get found. As part of its latest innovations, Google is using artificial intelligence to make Search faster, smarter, and
Navigating Google’s March 2025 AI Updates Read More »
Shopping online during the Christmas season can be a convenient way to get through your gift list, but it also comes with risks. As an online specialist, here are my top tips to help you shop smart and avoid pitfalls: 1. Avoid Impulse Buys from Social Media Ads While Instagram and Facebook ads may showcase
Top 5 Tips for Shopping Online Safely This Holiday Season Read More »
Tip #1: Define Your Vision – Clearly articulate your business vision and goals before embarking on the journey of building your business. A strong vision serves as a guiding light and helps you make informed decisions. Identify your target market, understand their needs, and outline how your business will fulfill those needs. This clarity will
Three Essential Tips in Building Your Business Read More »
Introduction As we step into the vibrant realm of 2024, the design world is abuzz with the unveiling of the Pantone Color of the Year—Peach Fuzz (PANTONE 13-1023). This delightful hue, a harmonious blend of pink and orange, is set to dominate creative landscapes, inspiring warmth and unity. The Muted Elegance of Peach Fuzz In
Let the 2024 Pantone Color of the Year Warm You: Embracing Peach Fuzz Read More »
