1. Plan your website well.
Creating a website entails not only hours of planning but brainstorming from web designers, developers and content experts. From here, you could make expectations from your content to the overall appearance and usability of your own website.
2. Know your users/website visitors
One of the reasons why you are making a site is for people to visit your website. Though this is the rough draft that you have in mind, you have to make a concrete target readership, audience or market (if you are selling anything online). You would want the keywords to be directed on your specific market so that you could maximize the use of the Search Engines.
3. Think about web usability.
What is the purpose of your site if people can’t navigate through it? Before you make your website, you need to think about your user’s perspective. How users navigate your website. Aesthetic design of the website is just one aspect of building a website. Talking with your website developer about making your website usable, accessible and useful is important in building an effective website.
4. Structure or re-structure your website architecture and target audience.
Aside from usability, you need to be flexible in terms of your website’s overall look and architecture. Having an open mind with site updates and accepting website changes allow your site to progress with technology and give your users a fresh look. You may change not only your background but even your theme and overall design.
5. Test your website speed.
Website visitors can become impatient when a site takes a long time to load. Search engines take page load time seriously as it reflects how quickly a site responds to web request. Checking your website’s speed constantly is important to prevent people from switching to other sites. If you are selling online, it is important that you check this frequently in order to prevent losing potential income.
6. Make use of SEO. How do people find you?
SEO is an acronym of “search engine optimization” or “search engine optimizer”. Business owners may learn some basic SEO on their own but can take a lot of their time. Thus, hiring an SEO to optimize your website is recommended for business owners that don’t have a department to utilize it. Deciding to hire an SEO is crucial and may need some research as it can potentially harm your web business and sometimes, damage your website reputation with search engines. It is important to ask your website designer or developer how they utilize SEO in web design before even starting a new website or re-designing your site. Read Google’s Guidelines to SEO >> | Read Google Basics – How Google Crawls, Indexes and serves the web
7. Get social. Use your social connections and add to your website
Since everyone these days are getting a following not only through email but also through social networking sites, it is important that you make use of Twitter, Facebook, Pinterest and many other social sites that function mainly for modern day communication and online interaction. Using social media cannot bring you income to your business right away, but it will open a communication between you and your customers.
8. Make interactions or get people involved.
One of the best ways to get a reaction is by triggering one. You need to make sure that you use the Facebook to get a poll on how they want your product or basically anything under the sun. You may even give away products by creating an online campaign to get people to know your site.
9. Make call to actions clear.
It is important that you are relaying your message clearly to the other party. For instance, if you have discounts and you want them to buy certain products with discounts; you need to clarify which items are covered by the said discount. This way, you don’t increase confusion on the part of the buyers.
10. Monitor, Measure and Improve.
Monitoring the website’s traffic is one of the most ignored marketing tools by most business owners. Having the knowledge of your website’s visitors is vital in online marketing. Using traffic analytics, you will be able to know your visitor’s demographics and how did they came to your site. Measuring your website’s traffic will help you recognize the keywords that are used and determine if your target market is met. Last but not the least, once you have taken the measures in monitoring and measuring your website’s traffic, continue to improve your website’s visibility with relevant back links, updating your website with new content at least 3 times a month and interact in your social pages.
About the Author
Chie Carroll is a Front-end Developer expert in creating WordPress websites. The author offers affordable web design development to small and medium scale businesses. Hire her to build you an affordable business website
I’m a digital online generalist, with a wide range of skills from web design, graphics, marketing & SEO. One of the things I love with my job is working with other creative marketers and helping business owners and organizations maximize their online presence. I love a good cup of coffee & enjoy the Metro Parks in Ohio with my family.