strategy

Brand versus marketing

Brand versus Marketing: What’s the Difference?

When it comes to business, the terms “brand” and “marketing” are often used interchangeably. While both are important components of any successful business, there are some key distinctions between the two that are important to understand. A brand is the overall identity of a business. It includes the company’s name, logo, tagline, values, and mission. […]

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Content Marketing Strategy

3 Essential Components of A Successful Content Marketing Strategy

Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. Setting the right kind of goals There are smart goals. And there are non-smart goals. Non-smart goals

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