When it comes to business, the terms “brand” and “marketing” are often used interchangeably. While both are important components of any successful business, there are some key distinctions between the two that are important to understand. A brand is the overall identity of a business. It includes the company’s name, logo, tagline, values, and mission. …
Importance of Email Marketing Why Email Marketing? What is the importance of doing email marketing for business? First let’s look at the statistics: For every $1 spent, $44.25 is the average return on email marketing investment. (Experian) 82% of consumers open emails from companies. (Litmus) There are 3.6 billion email accounts in 2013. (The Radicati …
Running a small business is a challenge today. What you want to know is that there is stiff competition whether you are running a mid tier, or big time company. Small businesses in fact are more affected by the recent crisis because they don’t have much buffer to at least minimize the negative effects of …
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