Content generation may seem simple enough when you’re just in the beginning stages of your content marketing strategy. However, what happens when you start running out of ideas? What are you going to do then? When that time comes, you can use these 3 simple techniques to generate tons of content ideas quickly.
- What are your competitors doing?
Keeping tabs on your competitors is important. You’ll know what their latest products are, you can identify any upcoming threats to your business, and you’ll know probably know the latest news in your industry.
Find out what they’re doing and why their customers like doing business with them. Browse their website, their blogs, their social media accounts, their forums, etc. See if you can put your own spin on things and then create new content out of that information.
- Make bold predictions
You can check the latest trends in your industry, and try to foresee the future based on this trend. Your bold and interesting opinions will be the talk of the town, especially if you get it right! When you’ve established your brand as a thought leader in your niche, then it’s okay to make even more bold predictions (a.k.a. educated guesses) about the future.
Questions like where your industry is headed, any upcoming trends you think is going to happen, what’s going to get left behind, and so much more. Of course, you can’t exactly see the future, but if your predictions come true, then you’ll only be cementing your status as an industry leader.
- What are they searching for?
Looking for what people are searching for by the trend statistics will help you map out the keywords for your article. I will write another post for all the tools & details you can use for, but here are my top 3 tool sites to go-to, when it comes to finding out what people are searching for: Google Trends, Buzzsumo & SEMRush
When it comes to finding answers to questions? The top one right now is Quora. If you are searching for local queries (within your region or locality), try Alignable. There are also plenty of forums you can browse and industry-specific pages and groups on Facebook and other social media channels. If you keep your ear to the ground, you’ll find plenty of questions (and searches) you can use to build your quality content.
One last venue is your email list. Ask your followers or subscribers what kind of content they want to read on your website! Many people will be happy to share if you ask nicely.
I’m a digital online generalist, with a wide range of skills from web design, graphics, marketing & SEO. One of the things I love with my job is working with other creative marketers and helping business owners and organizations maximize their online presence. I love a good cup of coffee & enjoy the Metro Parks in Ohio with my family.