Mc Donald’s logo is a very good example of good branding. The simple “M” could instantly catch people’s attention and could even make people hungry. It is important for a business to have its own identity. Branding is basically an important aspect of building character in your company. One of the things that you need to understand is that you should be making a brand that has a persona. Using McDonald’s as an example, this means that if you will look at McDonald’s you will notice how it is quickly associated to burgers, fries and fast food meals. This is how people associate the logo.
If you are a mid-tier company, the more that you should establish a brand that is recognizable to your own market. Whether you are running a dental clinic or you are running a car repair company. The bottom line is, you need to be remembered for something. One of the best ways of improving your reputation is by hiring a firm that could work on your logo. You don’t want a logo that is mediocre. You want something that is simple yet characteristic of the product or the service you are catering.
The personality of your brand should also have the common experiences that are sought after by your target market. For example, Volvo’s “World Safest Car” tag line could satisfy the need for safety. This is an example on how you should be viewed by people. You don’t want to have all the accolades like the best store, the best store hours etc. What you want to have in your brand is a characteristic that people won’t forget.
And lastly, just like the Mc Donald’s logo you want the customers to associate your sign for what you are really good at. Though you have to admit that no amount of press release could really save you and develop your brand; you have to know that it is really feasible to get the reputation you want through hard work and delivering the best service in your own niche. Despite the number of top tier competition, you could still make the best of your own brand by learning to get the attention of your target market.
I’m a digital online generalist, with a wide range of skills from web design, graphics, marketing & SEO. One of the things I love with my job is working with other creative marketers and helping business owners and organizations maximize their online presence. I love a good cup of coffee & enjoy the Metro Parks in Ohio with my family.