The most effective landing pages aren’t necessarily ones that contain your homepage but a page that is specifically aimed to capture your target audience’s information. It can be a page that contains a form, a video that will make your visitor “click” or sign-up, a page with a “button” to buy or allow your visitors to “share” the information.
Here are 5 tips to make your landing page successful.
1. Make it About the Visitor
The key to an effective landing page is not only providing a page for your audience, but structuring your landing page to appeal to your visitor’s needs and wants. This encompasses a lot of different aspects such as understanding who your audience is and why they are interested in your product. Having a landing page with specific goals that are catered to your audience is a great way to make them curious about your product and keep them coming back for more.
2. Keep it Simple
Having a landing page is the hook that will get consumers interested in what you’re offering and like any sales pitch; the content should be short and sweet. Provide information about sales, deals, and why the customer wants to spend their hard-earned money on you.
3. Be Knowledgeable
Just as you should explain why a customer should be interested in your product, it’s also important to be knowledgeable about the services you offer and encourage people to be interested not only in the services you offer but in you. Allow for easy communication between yourself and the customer for huge payoffs and increased traffic to your page.
4. Use Extra Content Wisely
Having extra content like images and hyperlinks on your landing page is a great way to get your audience involved with your site but using too many elements that lead away from your page can be detrimental. However, by putting some thought into the images and hyperlinks provided on your landing page, you can really enhance your audience’s experience and the quality of your page at the same time.
5. Stay Speedy
Customers will typically stay on a page for an average of 8 seconds. This means that not only does your page need to be able to hook the audience quickly, but it means that your loading time for your landing page should be speedy in order to prevent any potential customers from getting frustrated before they even see your page. Having smaller image files, having cache tools, and seeing which web host is faster can be a huge benefit for your business.
There are professional services that are available for providing landing pages focused on your business. Although creating a landing page can seem overwhelming at first, making one yourself is also a viable option for businesses that are just starting out. Landing pages are a great marketing tool for businesses and consumers alike regardless of what product you’re advertising. By using landing pages, you can increase the amount of traffic that comes to your site, as well as increase profits.
As a Web Producer, I possess a diverse skill set that includes web design, graphics, marketing, software integration, and SEO. What I find fulfilling about my role is collaborating with fellow innovative marketers and assisting business owners and organizations in optimizing their digital footprint.