Website Copy Questionnaire | 3mpStudio by Chie Carroll

Serviced-Based Businesses

Thank you for taking the time to complete this form! Your answers will help us capture your brand voice and craft compelling website copy that truly represents your business.

Client Contact

Name

First Last

Section 1: Business Overview

What is the name of your business?

Where are you located and what areas do you serve?

When was your business founded, and how did it start?

In a few sentences, what does your business do?

Who are your ideal customers or clients? (Describe their needs or goals.)

What makes your business different from competitors? (Unique strengths, approach, or story.)

Section 2: About the Founder or Team

Tell us about yourself (or your team). What inspired you to start this business?

What experience or background do you bring to your work?

What do you enjoy most about what you do?

Do you have any personal story, values, or faith-based motivation that shapes how you serve your clients?

How would you describe your brand personality? (Professional, friendly, creative, approachable, bold, etc.)

Section 3: Services & Offerings

List the main services or packages you offer.

Briefly describe what each service includes or achieves for your clients.

What benefits or results can clients expect after working with you?

Section 4: Mission, Vision & Core Values

What is your business mission? (Why do you exist? What do you aim to accomplish?)

What is your long-term vision? (What impact do you want to have in your industry or community?)

List 3–5 core values that guide your work. (Examples: integrity, innovation, faith, creativity, community.)

How do these values show up in how you serve your clients day-to-day?

Section 5: Brand Voice & Style

Are there any websites or brands whose tone or messaging you admire? (Please list links.)

How do you want your website copy to sound?

Professional and polished

Friendly and conversational

Faith-driven and inspirational

Creative and energetic

Minimal and straightforward

Section 6: Final Details

Is there anything else we should know about your business or story before we begin writing?

If applicable, please share any existing materials:

Old website or social media links

Brochure or service lists

Testimonials or case studies

Upload any file you would like to share with us.

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Serviced-Based Businesses

Client Contact

Section 1: Business Overview

Section 2: About the Founder or Team

Section 3: Services & Offerings

Section 4: Mission, Vision & Core Values

Section 5: Brand Voice & Style

Section 6: Final Details

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